GENEVA, Zvita 6, 2022 /PRNewswire/ - Firmenich, kambani hombe yepasirese yepasirese yekunhuhwirira uye inonhuhwirira, inofara kuzivisa kuburitswa kwe2023 inonhuhwirira dhiragoni muchero, kupemberera chishuwo chevatengi chekunakidza zvitsva uye kushinga, kuravira.
“Ichi chicherechedzo che11th Flavour of the Year, chinova chinhu chakatariswa nevatengi vedu gore rega rega.Dragon fruit vibrancy isarudzo yakanaka sezvo isu tichitanga gore rinonakidza rekuchinja, "akadaro Maurizio Clementi, ad yenguva Mutungamiri, Firmenich's Taste & Beyond division. “Ichi chicherechedzo che11th Flavour of the Year, chinova chinhu chakatariswa nevatengi vedu gore rega rega.Dragon fruit vibrancy isarudzo yakanaka sezvo isu tichitanga gore rinonakidza rekuchinja, "akadaro Maurizio Clementi, ad yenguva Mutungamiri, Firmenich's Taste & Beyond division.“Aka ndekechigumi nerimwe gore negore anonhuwira nevatengi vedu gore negore.Kupenya kwakashinga kwemuchero weshato ndiyo sarudzo yakanaka apo tinopinda mugore rinonakidza reshanduko,” akadaro Mutungamiriri Mukuru Maurizio Clementi.Подразделение Firmenich Taste & Beyond. Chikamu cheFirmenich Taste & Beyond.“Uyu ndewegumi nerimwe munhuwi wedu wepagore unotarisirwa nevatengi vedu gore negore.Kupenya kwakashinga kwemuchero weshato ndiyo sarudzo yakanaka apo tinopinda mugore rinonakidza reshanduko,” akadaro Mutungamiriri Mukuru Maurizio Clementi.芬美意的Taste & Beyond 部门. Ravira & Beyond 部门. Подразделение Firmenich Taste & Beyond. Chikamu cheFirmenich Taste & Beyond."Zvidzidzo zvedu zvakazara zvevanhu zvakaratidza shanduko yakasimba kune kugara zvakanaka uye kusimba mukusarudza kwechikafu nechinwiwa, pamwe nekubuda kwetariro yepamusoro yekuravira.Nokuti zvose zvatinoita zvinobva pane zvakasikwa uye kuremekedza kunzwisisa kwakadzama kwevatengi, izvo zvakatikurudzira kusarudza kunhuhwirira kwegore kunoita zvose. "
Kwegore rechipiri mumutsara, Firmenich nePantone® vakapinda mukubatana kwekunzwa.Chiremera chepasi rose cheruvara chichangobva kuburitsa PANTONE® 18-1750 Viva Magenta™, Rudzi rweGore 2023, inotsanangurwa se "rusingatyi, rune ruvara rune kupenya kunokurudzira tariro uye mufaro." Mikel Cirkus, Global Creative Director weTaste & Beyond akati: “Nenzira imwechete iyo Pantone Rudzi rweGore inotora madingindira ari kubuda anoonekwa munyika yakatitenderedza, sarudzo yedu yeFlavour of the Year inozviita nekushandura masaini matsva mumanzwiro akanaka. zvakaitika.Sarudzo yedu ye2023 yemuchero wedhiragoni inoratidza kuwedzera kwemutengi wepasirese uye chishuwo cheicho chitsva kana chinoshamisa kana zvasvika kune zvinongedzo uye kuravira. Mikel Cirkus, Global Creative Director weTaste & Beyond akati: “Nenzira imwechete iyo Pantone Rudzi rweGore inotora madingindira ari kubuda anoonekwa munyika yakatitenderedza, sarudzo yedu yeFlavour of the Year inozviita nekushandura masaini matsva mumanzwiro akanaka. zvakaitika.Sarudzo yedu ye2023 yemuchero wedhiragoni inoratidza kuwedzera kwemutengi wepasirese uye chishuwo cheicho chitsva kana chinoshamisa kana zvasvika kune zvinongedzo uye kuravira. Микель Циркус, глобальный креативный директор Taste & Beyond, сказал: «Подобно тому, как цвет года Pantone отражает новые ебльемы, ул. наш выбор аромата года делает это путем преобразования новых сигналов в положительные сенсорные ощущения. Mikel Circus, Global Creative Director paTaste & Beyond, akati: “Sezvo Pantone Rudzi rweGore rinoratidza madingindira matsva ari kucherechedzwa munyika yakatitenderedza, sarudzo yedu yeMunhuhwira weGore inoita izvi nekushandura zvinyorwa zvitsva muzviitiko zvinofadza.Kusarudzwa kwedu kwemuchero wedhiragoni muna 2023 kunoratidza kuravira kuri kuwedzera kwevatengi pasi rese uye chishuwo chavo chezvitsva kana zvisinganzwisisike kana zvasvika kune zvinongedzo uye kuravira. " Kuravira & Kupfuura味的方式是将新信号转化為积极的感官经验。我們2023 年选择的火龙果反映了全球消费者越來越喜欢冒险的口味，以及在成分和口味方面对新奇或异国的情。” Taste & Beyond 总监 总监 总监 mikel cirkus 表示 : 正 如 pantone 的 年度 捕捉 了 我們 周围 世界 周围 世界 全白风味 的 方式 将 新 信号 积极 的经验。 我們 2023 年 选择的 火龙 火龙 龙龙龙 火龙 火龙 龙龙龙龙火龙 火火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 癁龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 癁龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 Микель Циркус, глобальный креативный директор Taste & Beyond, сказал: "Точно так же, как Цвет года Pantone" Аромат года таким образом, чтобы превращать новые сигналы в положительные сенсорные ощущения. Mikel Circus, Global Creative Director paTaste & Beyond, akati: “Sezvo Pantone Rudzi rweGore rinoratidza madingindira matsva munyika yakatitenderedza, isu tinosarudza Kunhuhwirira Kwegore nenzira inoturikira mitsva mitsva muzviitiko zvinofadza.Yedu 2023 Moto Dragon Choice Mhedzisiro inoratidza kuravira kuri kuwedzera kwevatengi kutenderera pasirese uye chishuwo chavo cheutsva kana exoticism maererano nezvinosanganiswa uye zvinonaka.
Jeff Schmoyer, Mukuru weGlobal weHuman Insights, Firmenich, akati: "Kuravira kwakadzama kwemuchero wedhiragoni kunogadzira mukana wakanaka wekuunza hunyanzvi hwaFirmenich nehunyanzvi hwekuita mukugadzira ruzivo rwakashinga, kunyudza uye kupindwa muropa kune avo vakashinga Savory inopa canvas yakakwana. kune misanganiswa mitsva yekunaka."
Inobva kuCentral America, uko inozivikanwa se dragon fruit, dragon fruit inobudirira munzvimbo dzinopisa uye dzinopisa zvikuru pasi rose, uye pulp yayo ine hupfumi hwe antioxidants ne calcium.Dragon fruit inokura kubva mucacti, zvichiita kuti ive chirimwa chinoshingirira kunaya kwemvura uye chine mvura shoma, chinongoda chikamu chimwe chete muzvina chemvura yainoda kukura zvichienzaniswa nekotapeya.
Kufanana nechisikwa chengano chakachipa zita racho, muchero wedragoni une chitarisiko chinotyisa, chine matehwe ane makwapa anobvira payero yomoto kusvikira kupepuru yakadzika.Zvisinei, kuravira kwake kusinganzwisisike kunopesana nenhumbi dzake dzokurwa nadzo huru.Dhiragoni muchero inouya mumhando dzakasiyana-siyana dzinosiyana muruvara uye kunakirwa, kubva kune yakapfava melon uye kiwi muchero kusvika kutapira, beet-flavoured berries.
Ichishandisa indasitiri yayo inotungamira Human Insights kugona, Firmenich's Trenz ™ timu yekufungidzira yakaona kuti rinenge guta rega rega rakakura pasi rose rakasangana nekukura kwe-COVID-19 dhiragoni.Nepo michero yekunze ichigara yakakurumbira mumisika yeniche, iri kutanga kuoneka zvakanyanya mumisika dzakasiyana siyana nenzvimbo dzekudya, pamwe nemuzvigadzirwa kubva kune mamwe majusi anonzwisisika uye masmoothies kusvika kune mashoma echinyakare mafomu akadai setii uye chikafu chakabikwa.
Zvose izvi chikamu chemakore gumi-akareba maitiro ehushingi uye kuwanikwa mune zvekudya nekunwa, maererano naMikel Circus.Denda iri rawedzera kukurumidza kwemaitiro aya, zvichikonzera kuwedzera kwehuwandu hwevatengi uye nekuwedzera kwekuravira kwemwaka mutsva. Zvinoshamisa, kushandiswa kwezvinonhuhwirira & zvinorungwa kumba zvakakura 27% CAGR[1], Trenz™ yakawanikwa. Zvinoshamisa, kushandiswa kwezvinonhuhwirira & zvinorungwa kumba zvakakura 27% CAGR[1], Trenz™ yakawanikwa.Zvinotoshamisa ndezvokuti, kushandisa mari pazvinhu zvinonhuhwirira uye zvinonaka kumba kwakawedzera ne27% pagore[1], Trenz™ yakawana.Zvakanyanya, Trenz™ yakaona kuti kushandisa mari pamidziyo yemumba nezvinonhuwira kwaikura paCAGR ye27% [1]. Kutsva kwechigadzirwa chitsva kwakatevera, ne-pa-pack zvirevo senge "ushingi" uye "exotic" kumusoro ne38% kubva 2017, uye kushandiswa kwematatu- uye mana-nzira musanganiswa wekunaka muzvigadzirwa zvino zvinodarika makumi maviri neshanu muzana ezvese Chikafu &. Chinwiwa chinotangwa. Kutsva kwechigadzirwa chitsva kwakatevera, ne-pa-pack zvirevo senge "ushingi" uye "exotic" kumusoro ne38% kubva 2017, uye kushandiswa kwematatu- uye mana-nzira musanganiswa wekunaka muzvigadzirwa zvino zvinodarika makumi maviri neshanu muzana ezvese Chikafu &. Chinwiwa chinotangwa.Mamwe magadzirirwo echigadzirwa akateedzerwa, aine zvirevo zvekurongedza senge "ushingi" uye "exotic" kumusoro 38% kubva 2017, uye kushandiswa kwematatu- uye mana-nzira musanganiswa wekunhuhwirira muzvigadzirwa zvino kuumba zvinopfuura makumi maviri neshanu muzana ezvese zvekudya uye zvegirosari zvigadzirwa. .chikafu.Kumhanya zvinwiwa.Zvitsva zvechigadzirwa zvitsva zvinotevera, zvine zvirevo zvekurongedza senge "mafuta" uye "exotic" akakwira 38% kubva 2017, uye kushandiswa kwekatatu uye quaternary flavour musanganiswa muzvigadzirwa zvino kupfuura izvo zvekudya zvese.25% yezvinwiwa uye chikafu zvakanyorwa.
Firmenich's yakakurumbira Emotions360 kudzidza kwevatengi yakapa chechipiri clue.Ichi chidzidzo chakadzama chine patent yezvigadzirwa zvechisikigo chinoratidza kuti vanhu vanofarira chaizvo muchero wedragoni.Kutaura zvazviri, ongororo ichangoburwa yeEmotions360 yevatengi 18 670 munyika sere yakawana kuti 88 muzana yevatengi vakanzwa nezvedragon fruit uye 56 muzana vakazviedza.Mukuona kwevatengi, dhiragoni muchero inosanganiswa nezvipikisi zvakaita sehushingi, husinganzwisisike, hunonakidza, hunonakidza uye hunonakidza.Tichifunga nezvekudyidzana kwakanaka uku, hazvishamise kuti vatengi vakafanana vanonyora dragonfruit seimwe ye90% yezvese zvinongedzo zvingangove zvakakurumbira mune ramangwana.
Sezvinoita dhiragoni muchero uri kupfuta mumabhawa ejusi, misika, uye vatengesi vemumigwagwa kutenderera pasirese, iyo yakaputirwa Chikafu & Chinwiwa chenyika chakatanga kunonoka kuvandudza maitiro aya. Sezvinoita dhiragoni muchero uri kupfuta mumabhawa ejusi, misika, uye vatengesi vemumigwagwa kutenderera pasirese, iyo yakaputirwa Chikafu & Chinwiwa chenyika chakatanga kunonoka kuvandudza maitiro aya.Nepo dragon fruit yakakurumbira mumabhawa ejusi, misika nevatengesi vemumigwagwa pasi rese, nyika dzekudya nezvinwiwa dzakaputirwa pakutanga dzakanonoka kugadzira zvinhu zvitsva zvinoenderana nemaitiro aya.Pasinei nemukurumbira wedragon fruit mumabhawa ejusi, mumisika, uye vanotengesa mumigwagwa pasi rose, indasitiri yezvokudya nezvinwiwa zvakaputirwa yakanonoka kuvandudza maererano nemaitiro aya pakutanga.Nekudaro, maitiro aya ari kuchinja uye matunhu ese ave kukurumidza kutangwa kwezvigadzirwa zvine dhiragoni chibereko.Kutaura zvazviri, kushandiswa kwedhiragoni muchero muCPGs (Consumer Packaged Goods) iri kukura nokukurumidza muzvokudya kupfuura muzvinwiwa, uko hutsva hunowanzouya pakutanga.
Jeff Schmoyer, Mukuru weGlobal Head of Human Insights, Firmenich, akati: “Dragonfruit inogona kunge ichiri muchero 'usingawanzoitiki' wemhando yeCPG yechikafu nezvinwiwa, asi haichawaniki kune vatengi.chimwe chezvinhu zvinokura nekukurumidza zvatakatsvaga mumakore achangopfuura.Tichifunga nezve diki chigadziko uye nekukurumidza kukura, uku ndiko kudhara kwedu kwepagore kuravira kunotora kusvika parizvino maererano nekufanotaura.kune dambudziko rekuona dragon fruit flavour.Tsvagiridzo yedu yevatengi inoratidza kuti michero dzimwe nguva inogona kushamisa nekuti haina yakanyanya flavour mbiri yekuenderana nekutaridzika kwayo.Panzvimbo pezvo, kuravira kwakareruka, kunozorodza, kutapira, kunonaka.”
"Nechikonzero ichi, Firmenich anotenda kuti kugadzirwa kwayo kuchaita basa rakakosha mukusimudzira kuravira uye kubatanidzwa kwemhemberero dzedragonfruit nezvimwe zvinonaka," anopedzisa Schmoyer.
Firmenich ndiyo kambani hombe pasirese inonhuhwirira uye inonhuhwirira yakavambwa muGeneva, Switzerland muna 1895 uye ine makore zana nemakumi maviri nenomwe nhoroondo yebhizinesi remhuri.Firmenich ikambani inotungamira yeB2B inoshanda mukutsvagisa, kugadzira, kugadzira uye kutengesa kwezvinonhuhwirira, zvinonhuhwirira uye zvinongedzo.Inozivikanwa nekutsvagisa kwayo kwepasirese, hunyanzvi uye hutungamiriri hwekusimudzira, Firmenich inopa vatengi mabikirwo akasarudzika ekubika, huwandu hwakasiyana hwemhando yepamusoro uye ruzivo.Firmenich ine mutengo wepagore weCHF 4.7 bhiriyoni pakupera kwaJune 2022. .Kuti uwane rumwe ruzivo nezve Firmenich, ndapota shanya www.firmenich.com.
Pantone inopa mutauro wemavara wakajairika unogonesa mabhureki nevagadziri kuita sarudzo dzakakosha dzemavara padanho rega rega rekufambiswa kwebasa.Vanopfuura mamirioni gumi vagadziri uye vagadziri pasirese vanovimba nePantone zvigadzirwa nemasevhisi kubatsira kutsanangura, kutaurirana uye kudzora ruvara kubva mukufemerwa kusvika pakuitwa vachishandisa X-Rite yekucheka-kumucheto tekinoroji yemifananidzo, fashoni uye dhizaini yechigadzirwa.Iyo Pantone Standard inosanganisira dhijitari uye yemuviri mavara maratidziro uye maturusi ekufambisa kwebasa.Iyo Pantone Colour Institute ™ inopa akajairwa mavara maitiro, chitupa chiziviso uye chigadzirwa ruvara zano, uye mafambiro emamiriro anosanganisira Pantone Ruvara rweGore, runway color trend mishumo, color psychology nezvimwe.Marezinesi ePantone B2B anobatanidza iyo Pantone color system mune akasiyana zvigadzirwa uye masevhisi, achibvumira vane marezinesi kutaurirana uye kuburitsa zvakasimbiswa Pantone tsika uye kugadzirisa mashandiro evashandisi vavo.Pantone Mararamiro anounza pamwechete mavara uye magadzirirwo ezvipfeko, imba uye zvishongedzo.Shanyira www.pantone.com kuti udzidze zvakawanda uye ubatane nePantone pa Instagram, Facebook, Pinterest uye LinkedIn.