Mitsetse yekugadzira marobhoti inobvisa kudiwa kwemitsara yekugadzira yekumberi kana kumashure, nekudaro ichidzikisa zvakanyanya mutengo wevashandi.
Sweetgreen iri kugadzirira kuvhura maresitorendi maviri ane Infinite Kitchen otomatiki kugadzira mutsara. Kubva payakatora 2021 yeSpyce, maviri-unit inokurumidza-yezuva nezuva pfungwa yakashongedzerwa nerobhoti system, kambani yanga ichishanda kuona kuti riini uye kupi kwekushandisa chishandiso, icho chinoshandisa mabhandi ekutakurisa kunyatso kugovera zvikamu zvezvisanganiswa.
Chitoro chekutanga chine otomatiki mitsara yekugadzira ichavhura Chitatu muNaperville, Illinois. Yechipiri Infinity Kitchen inotarisirwa kuvhurwa gare gare gore rino. Ichi chichava kusimudzira kune resitorendi iripo iyo ichabatsira kambani kunzwisisa nzira yekubatanidza zvirinani sisitimu mumasaiti aripo mune ramangwana.
"Tinotenda iyi pfungwa nyowani inotungamirwa neotomatiki inogona kugadzira mashandiro ayo anotitendera kukura nekukurumidza uye kuwana purofiti yepamusoro," CEO Jonathan Nyman akadaro panguva yekufona kwekambani yekutanga mari. "Tichiri kuyedza nekudzidza, isu tinotarisira kuti Infinite Kitchen iwedzere kubatanidzwa mupombi yedu."
Robhoti yekugadzira mutsara inogadzirira zana remirairo, ichibvisa kudiwa kwemitsara yekumberi uye yekumashure-yekupedzisira. Inenge hafu yevashandi vanosiyana paSweetgreen restaurants vari mukugadzira kana kuungana, zvichireva kuti sisitimu inosunungura vashandi kuti vatarise kushandira vatengi.
Infinite Kitchen inotarisirwa kupa yakakura kukura kwesimba, iyo Neman akati yanga iri "yakatarisana" yeSweetgreen mumwedzi mitanhatu yapfuura. Kuvandudzwa kwevashandi nevashandi, zvakavandudzwa zvekudzidzisa uye chimiro chitsva chehutungamiriri chinobvisa mamaneja epakati chakawedzera kukurumidza kwebasa. Mafomati matsva, anosanganisira ekutanga curbside zvitoro zvakavambwa gore rapfuura, akaonawo kuwedzera kwekubuda.
"Sezvo mazinga evashandi vedu uye mamiriro ekushanda achivandudza, isu takatarisana nekuwedzera miganhu pamitsara yedu yekugadzira madhijitari," akadaro Nieman. "Takakwanisa kuwedzera huwandu nezvikamu makumi maviri kubva muzana muchikepe chese, izvo zvaireva kuti makumi maviri muzana vanhu vazhinji vataishandira."
Iyo kambani iri kushanda zvakare kuti iwedzere kumhanya kwesevhisi pamitsetse yepamberi sezvo nyika ichivhurwa uye vatengi vazhinji vanodzokera kumaresitorendi.
"Pave nekukura kukuru pamutsetse wepamberi, uye isu takatarisana nekuwedzera huwandu hwepamberi," akadaro Nieman. "Vatengi avo vanotanga mabasa avo mumaresitorendi edu vanowanzo pinda mudhijitari ecosystem uye vanova vatengi vakakosha kwatiri."
Kuti izvi zviitike, kambani ichangobva kuburitsa Sweetpass, chirongwa chayo chekutanga chekuvimbika mumakore maviri. Nhengo dzinowana mukana weiyo curated mibairo nematambudziko, pamwe nemukana wekuwana mitsva yemenu zvinhu uye zvishoma-edhisheni yekutengesa. Urongwa huviri-mbiri hunosanganisirawo Sweetpass +, madhora gumi pamwedzi kunyoreswa kunopa mubairo vashandisi vakavimbika nemadhora matatu kubva kuSweetgreen maodha ezuva nezuva, kukosha kwevatengi kutsigirwa, mabhenefiti ekutumira, kuwana kwekutanga kwekutengesa uye zvimwe zvakasarudzika maficha.
"Kuvhurwa kwedu kwakafamba zvakanaka uye takagamuchira mhinduro huru," akadaro Niemann. "Tinotenda chirongwa ichi chine mukana wekuwedzera purofiti kwete chete kuburikidza neyakavharwa mubhadharo wenhengo, asiwo nekuwedzera zvishoma nezvishoma vatengi vedu."
Akataura kuti Sweetgreen yakaratidza kufarira kwakasimba mune ese emahara uye yakabhadharwa vhezheni, ese ari maviri ayo anobvumira yakawedzera kugadzirisa uye zvakajairwa mabhenefiti.
"Magadzirirwo atakaivaka akatipa hunhu hwakawanda," akadaro. "Tinogona kushandisa mari nemazvo pakushambadzira uye kushambadza uye kuti tingawedzera sei mafambisirwo evaenzi pasina kutendeukira kune imwe saizi-inokodzera-ese matanho."
Kutengeswa kwedhijitari kwakaverengera makumi matanhatu neshanu muzana emari yeSweetgreen mukota yekutanga, paine zvingangoita zvikamu zviviri muzvitatu zvekutengesa zvichibva kumatanho akananga emhando. Kuwedzera kutorwa kwedhijitari kwakaunza kota yakasimba, neSweetgreen kutumira mari yakasimba uye kucheka kurasikirwa kwayo. Mhedzisiro yacho inopa Neman chivimbo mukukwanisa kwekambani kuita purofiti kekutanga panosvika 2024.
Chekutanga-kota kutengesa kwakasimuka 22% kusvika ku $ 125.1 mamiriyoni, uye kutengeswa kwechitoro chimwe chete kwakawedzera 5%. Kuenzanisa kukura kwaisanganisira 2% kuwedzera kwemavhoriyamu ekutengeserana uye vakabatsirwa ne3% kuwedzera kwemitengo yemenu yakaitwa muna Ndira. Mari yekambani yeAUV yakawedzera kusvika pamadhora mazana maviri nemakumi mapfumbamwe emadhora kubva pamadhora mazana maviri nesere muchikamu chekutanga cha2022.
Nzvimbo dzekudyira-nhanho dzakaramba dzakagadzikana pa14%, kubva pa13% gore rapfuura. Yakagadziridzwa kurasikirwa kweEBITDA kwekota yaive madhora 6.7 miriyoni, kubva pamadhora gumi nemanomwe emamiriyoni mukota yekutanga ya2022. Tisingabatanidzi kukanganisa kweCARES Act mushandi wemutero wekunyima kiredhiti, miganho yeresitorendi ingadai iri 12% uye yakagadziridzwa EBITDA kurasikirwa kwemadhora gumi nematanhatu.
Chikafu, chinwiwa uye mari yekuputira yakaverengera 28% yemari yekota uye yaive 200 mapoinzi epamusoro kupfuura muna 2022. Kuwedzera kwacho kunokonzerwa nekukanganiswa kwemapaketi iyo kambani yakatarisana nayo pakutanga kwegore. Mari yebasa uye inoenderana ne31% yemari, yakaderera mazana maviri mapoinzi kubva panguva imwecheteyo gore rapfuura.
Sweetgreen's general and administrative cost for the quarter was $34.98 million, down $15.3 million from the previous year, nekuda kwekudzikira kwe$7.9 miriyoni pamari yemuripo weshare-based, kudzikira kwe5. $1 miriyoni mumabhenefiti ane chekuita neMushandi Retention Tax Credit uye mihoro yevakuru nemabhenefiti. .
Mutengo wakaderera, wakabatanidzwa nepurofiti yepamusoro yekudyira, yakabatsira Sweetgreen kudzikisa kurasikirwa kwayo kusvika pamadhora mazana matatu nemakumi matatu nenomwe kubva pamadhora mazana mana nemakumi mapfumbamwe nenomwe pagore rapfuura.
Pamusoro pekugadzirisa hurongwa hwayo hwehutungamiriri, kambani yakazivisa pakutanga kwegore rino kuti yaitora matanho ekutarisira mutengo, ichicheka mari yenzvimbo yekutsigira kubva pamadhora 108 miriyoni muna 2022 kusvika kumadhora 98 miriyoni muna 2023. Neman anotarisira mari yenzvimbo yekutsigira sechikamu chemari inokura 16-17% kwegore rose, kubva pa30% muna 2019.
"Hapana mubvunzo kuti kuramba tichivandudza kushanda zvakanaka kwenzvimbo yedu yekutsigira chinhu chinonyanya kukosha kuboka redu revatungamiri," akadaro. "Ticharamba tichigadzira nzvimbo yekutsigira kana imwezve mari ikaunza kudzoka kunooneka pamari."
Sweetgreen yakatorawo imwe nzira yakarongeka yekuwedzera kuvepo kwayo, kuvhura zvitoro zvitsva nekukurumidza uye kusimbisa "mhando pamusoro pehuwandu" pakupinda mumisika mitsva. Iyo kambani inoronga kuvhura 30-35 zvitoro zvitsva gore rino, kubva kuzvitoro zve39 zvakavhurwa muna 2022. Muchikamu chekutanga, kambani yakavhura maresitorendi gumi nemaviri uye yakavhara matatu, ichipedzisa chikamu nezvitoro zve195. CFO Mitch Rebeck akati zvitoro zvese zvakavharwa zvine zvitoro zviri pedyo zvinopa "chiitiko chiri nani kune vatengi uye nhengo dzechikwata," zvichibvumira Sweetgreen kubatsirwa nekuchinja kutengesa kubva kune chimwe chitoro kuenda kune chimwe.
Pamusoro pekucheka mitengo uye kutora nzira yekuchenjerera yekukura, Sweetgreen inoona chirongwa chayo chekuvimbika senzira yekuwedzera kutengesa uye kuwana purofiti. Chimwe chinokurudzira chiri kupa yakakura menyu.
Kupokana kupfupi kwemutemo neChipotle Mexican Grill hakuna kudzikamisa tarisiro yaNieman nezve menyu ichangoburwa yemhando. Mazuva mashoma mushure mekunge kambani yaburitsa Chipotle Chicken Burrito Bowl, yakanzi ndiro yekutanga isina miriwo, Chipotle akamhan'arira kumatare edzimhosva achipomera chain yesalad yekutyora kodzero. Vakwikwidzi vekukurumidza vakakurumidza kuita chibvumirano, uye Sweetgreen yakashandura zita rechigadzirwa kuita Chicken + Chipotle Pepper Bowl.
Kunyangwe iine mushure-yakatangwa rebrand, mbiya yeburrito ichiri kushanda uye yakapfuura zvibodzwa zvekutorwa kwevatengi, ikava imwe yezvigadzirwa zveSweetgreen zvepamusoro soro.
Niemann akati kambani iyi ine "robust menu plan" inosanganisira kuyedza zviyo zvine hutano nemapuroteni uye kubatana nevabiki vane simba. Yepamberi yekunamatira ndiyo imwe nzvimbo yekutarisa. Iyo brand ichangobva kuburitsa hummus sendiro yekudivi yechingwa chefocaccia. Iyo kambani yakawedzerawo zvinwiwa zvayo nesarudzo nyowani ine hutano hwesoda uye yakawedzera chokoreti nyowani kumenu yayo.
"Kunyange ichi chiri kutanga, isu tiri kutoona kuwedzera kwemari yekubhadhara inosvika 25% mumavhiki matatu ekutanga ekutanga," akadaro Neman. "Tinotenda kuti mikana yekumisikidza ichagadzira mumwe mukana wakakosha weSweetgreen mumakore anotevera."
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